Book Cover design

When I am given an assignment for a book cover or book design, I try to get to know the subject, scope and audience for the book. In designing business books during the last twelve years, I was always working with the Marketing Director to find and develop concepts that would appeal to the inner soul of the reader, either through humor, or drama, or relevance that is so dead-on visually that the ideas spoke for themselves.

The cover to the right was a first for John Kotter, in that it was a radical departure from his usual design. But when he saw it, he had to go along with the perfect illustration of leadership in the image of the penguins. It is now his brand, and he works hard to keep the penguin theme in his ancillaries and handouts.

Mike Fender Design

mcfender@comcast.net

781-646-7753